The Story

Meet Ashland Stansbury, Founder and CEO of Because. Because is a Shopify app revolutionizing bulk product updates for sales optimization. Ashland had a unique set of challenges on her team gifting journey, the biggest one being that her remote team works across the globe – not just the United States. She knew she wanted to give thoughtful gifts to each of them, but she wasn’t sure where to start or how to get it done.

Creating Connection

Ashland needed gifts for her employees in the Philippines, Pakistan, Canada, and the United States. Based on her budget, Lumi automatically curated gift options for team members in each country while handling all of the logistics of international shipping needs.

We sent personalized gift recommendations to each team member based on both what Ashland shared about them and what the team member has shared about their interests & preferences. This enabled us to create a radically customized experience for each gift recipient.

Delivering Happiness

Buyer Experience

As a busy tech founder, Ashland found managing holiday gifts a huge challenge. She deeply values each one of her team members, but international shipping and customized gifts for everyone seemed daunting and overwhelming. Lumi solved all of these problems for her.

Lumi was awesome; it took so much stress and time off my plate. I wouldn’t know how to send gifts globally and across the U.S. I have such a remote team. I really care about gifting and the company culture, but don’t have the time.

I don’t want to send the same generic gifts – I want to have them pick something they liked. My team liked the diversity and minority-owned options. Having Lumi manage the process was awesome.


Recipient Experience

The Because team was thrilled by the opportunity to select their own holiday gifts and was excited that the products they selected supported causes they felt passionate about.


Ashland’s pursuit of making sure every Because team member felt appreciated this holiday season also allowed her to support some amazing causes.  The gifts her employees chose had the following impact:

  • 80% of the money went to women-owned small businesses
  • 20% went to a business that works with Syrian artisans who are rebuilding their lives
  • 26.7% went to a black-owned business
  • 100% toward environmentally-conscious business – with 20% specifically made at a factory that is solar-powered and uses recyclable material


Start gifting better today.

No matter how many gifts you need for any occasion, Lumi is here to help you create moments of connection and joy amongst team members and clients. Our curated collections and support make thoughtful gifting easy while positively impacting the world through mission-driven brands.