Our Team
Many of us are familiar with the African proverb, “it takes a village to raise a child.” The truth is, it “takes a village” to achieve just about any meaningful change in our world. At Lumi, we are made of passionate individuals laying down the foundation of the village.
Minette Yu
Founder & CEO
Minette is a first-generation immigrant, the daughter of a seamstress, and the first in her community to study at Harvard. Having launched retail tech products her whole career, Minette is passionate about contributing to the future of work while elevating under-represented founders and making it frictionless for companies to make a social impact.
Jordan Whinnem
COO
Jordan is obsessed with providing companies with easy solutions to making empowered, mission-driven gifting choices that drive employee happiness, client retention, and are aligned with their DEI initiatives. She spends her weekends traveling with her family.
Our Standards
At Lumi, we believe that appreciated employees are happy employees and that intentional recognition can make the world a better place. So, we comb the net to find unique ways to recognize employees that are also sustainable, ethical, and mission-driven.
We use 4 Key Pillars to look for recognition solutions and community partners:
Empowerment
Solutions that are actively promoting diversity and equal opportunity.
✔︎ BIPOC owned or Women-owned gift brands
✔︎ Promoting gender equality & empowerment
✔︎ Giving access to education
✔︎ Reducing the wealth gap
✔︎ Fighting for social justice & Anti-racism
Community
Solutions that bring people together.
✔︎ Supporting local artisans
✔︎ Activating small businesses
✔︎ Giving back to local economies
✔︎ Organizations directly contributing to communities
✔︎ Advocating for fair wage & proper working conditions
Health & Wellbeing
Solutions that push research and development for a healthy future.
✔︎ Gifts that use clean, natural, or organic ingredients-materials
✔︎ Supporting mental health initiatives
✔︎ Promoting self-care & positive image
✔︎ Encouraging movement and healthy lifestyle choices
✔︎ Ways to create and grow healthy relationships
Sustainability
Solutions that make a positive environmental impact.
✔︎ Pushing for clean water & sanitation initiatives
✔︎ Using clean energy & offsetting carbon emissions
✔︎ Gifts from recyclable material or recycled material
✔︎ Adopting zero waste or no newly-made / single-use plastic principles
✔︎ Fighting for climate action & keeping our ecosystem clean & regenerative
Be Featured on Lumi
Interested in featuring your brand or company on Lumi’s Recognition Platform? Fill out the form below, and we’ll get back to you!