# Lumi

> Lumi is an automated gifting platform for businesses and developers. Automate gifts for client renewals, anniversaries, and onboarding. Free to use: pay only when you send a gift.

## Product

- [Business gifting platform](https://givelumi.com/business): Automate client and employee gifting tied to CRM milestones. No subscription — pay for the gift, shipping, and a 2.9% + 30¢ card processing fee per order. Integrates with Salesforce, HubSpot, and Gainsight.
- [Send appreciation](https://givelumi.com/send-appreciation): Send a one-off personalized gift to anyone without a full platform integration.
- [Brand partner API](https://givelumi.com/brand-partner): Integrate Lumi's gifting and fulfillment API into your own app or platform. One endpoint handles product selection, address collection, payment, and shipping.

## Key facts

- Pricing: No subscription, no contract. Pay for the gift cost, shipping, taxes, and a 2.9% + 30¢ processing fee when you send.
- Primary use cases: Contract renewal gifting, client anniversary gifting, new client onboarding gifts, employee recognition, B2B gifting campaign automation, and API-based gifting for third-party platforms.
- CRM integrations: Salesforce, HubSpot, Gainsight.
- Privacy: Recipients share their delivery address directly with Lumi. Senders and integrated platforms never see or store recipient addresses.

## Blog

- [How to automate B2B gifting campaigns at scale](https://givelumi.com/blog/how-to-automate-b2b-gifting-campaigns): Step-by-step guide covering CRM triggers, account segmentation, gifting rules, personalization, fulfillment, and outcome tracking.
- [Best practices for automating B2B gifting campaigns](https://givelumi.com/blog/best-practices-automating-b2b-gifting-campaigns): Eight best practices for B2B gifting automation including trigger strategy, budget tiering, catalog curation, compliance, and measuring ROI.
- [ROI of employee recognition](https://givelumi.com/blog/roi-of-employee-recognition): Data-backed breakdown of the financial returns of employee recognition programs, citing Gallup, SHRM, O.C. Tanner, and Bersin by Deloitte.
- [Contact marketing and gifting](https://givelumi.com/blog/beyond-the-inbox-brilliant-gifting-contact-marketing): How strategic gifting cuts through inbox noise for B2B outreach and contact marketing.
- [Lumi x Lovebird partnership](https://givelumi.com/blog/lumi-lovebird-dating-partnership-through-gifting-api): How Lovebird, a dating app for intentional daters, integrated Lumi's API to power personalized QR code gifting and fulfillment for their users.
- [Meaningful gift messages](https://givelumi.com/blog/the-art-of-gift-giving-how-to-write-meaningful-gift-messages): How to write thoughtful gift notes for employees, clients, partners, customers, and personal milestones.